Maruti Ritz has joined the league of most successful models in the Indian car market after Alto and Swift. The car crossed one lakh sales figure in a span of 17 months of its launch. "We are overwhelmed by the terrific response given by our customers to the Maruti Suzuki Ritz," MSI Managing Executive Officer (Marketing and Sales) Mayank Pareek said, claiming that the car was the fastest to cross the one lakh sales milestone in the premium compact car segment.
Ritz' sales are attributed to its contemporary looks and attitude apart from its brand value and engineering lending it fuel efficiency, reliability and performance. Maruti Ritz was launched in May 2009 is currently priced between Rs 4.05 lakh and Rs 4.96 lakh for the petrol version and Rs 4.79 lakh and Rs 5.14 lakh for the diesel variant. It had also crossed its 50,000 sales market in record time as well.
The Ritz has been developed on Swift platform and is positioned in the premium hatchback segment. The car has been specifically designed for the Indian customers where Maruti Suzuki engineers worked with the Suzuki design team in Japan to co-design the new car and carry out India-specific change.
Source: CarTradeIndia.com
