HM-Mitsubishi To Expand Dealership Network in India with 22 New Dealerships

HM-Mitsubishi Motors, one of India’s leading auto manufacturers, is revamping its dealer strategy for the Indian market. As part of the strategy, HM-Mitsubishi will be significantly enhancing its presence in the country, with increased focus on tier II locations. The company will be inaugurating 22 new dealerships by March 2011. With this, HM-Mitsubishi will have 62 dealerships across India.

Speaking about the same, Y.V.S Vijay Kumar, Executive Vice President and Head of Mitsubishi business at HML, said “We have received an overwhelming response for the Outlander 2010, which we recently launched. And by and large we are seeing an increased demand for our brands across different locations, especially for the Pajero and Montero. Given this, and the fact that we will be launching more products for the Indian market shortly, we are adopting an aggressive dealer strategy, to establish our presence in more locations.”

Adding to this Yoshiaki Wada, Head – Dealer Development and Business Development, HM-Mitsubishi Motors, said, “This year, we are looking to aggressively increase our presence in the Indian market. We will be enhancing our focus on the key tier II and III locations, which are playing a key role in the growth and development of the auto sector in the country. In keeping with this, we have inaugurated 14 dealerships in the last five months across tier I and tier II cities. Currently, we are present across 40 locations in India through 54 dealerships and we aim to increase this number to 62 by the end of the current fiscal.”

The Mitsubishi model range in India includes Mitsubishi Lancer, Mitsubishi Cedia, Mitsubishi Cedia Sports, Mitsubishi Pajero, Mitsubishi Motero and Mitsubishi Outlander 2010. The entire Mitsubishi model range is available across all showrooms in the country.

Mitsubishi Cars Price in India (ex-showroom Delhi) are given below:

Mitsubishi Lancer Price 7.75 lacs (ex-showroom)
Mitsubishi Cedia sports Price 9.60 lacs (ex-showroom)
Mitsubishi Pajero Price 20.35 lacs (ex-showroom)
Mitsubishi Montero Price 38.95 lacs ex-showroom
Mitsubishi Outlander 2010 Price 20.25 lacs (ex-showroom)

Source: Mitsubishi Motors