Nissan Motors will introduce its small car in India in first week of July 2010. The company has already started pre-launch marketing for the car to generate awareness amongst prospective Indian customers. Nissan has set up special pavilions at places with high footfalls like shopping malls and multiplexes. These pavilions showcase attractive LCD screens and kiosks displaying the car and its advertisements.
Through the interactive kiosks, each customer gets an overview on the Nissan heritage, its products and an opportunity to choose a model of their choice. This soft marketing is targeted to generate interest and also get a feedback from the customers about their expectations from the upcoming new car.
"As we gear up for start of sales in July 2010, we are constantly looking at innovative platforms to reach out to our target and prospective customers," said Kiminobu Tokuyama, the company managing director. The pre-launch marketing activity has begun in Bangalore and Pune. Beginning this month, this two-day activity will be held every Saturday and Sunday at a prominent mall in the city and will move to different location in a different city the following week-end. The whole exposure marketing’ activity will continue till December 2010 pan India.
A micro site on Nissan Micra has also been created for the followers of the car to know the first hand information of the Micra, http://www.nissanmicra.co.in.
Courtesy: cartradeindia.com
