Ford India Offers Complete Package for Figo

More than 150 of India's top Ford dealers and salespersons got their first opportunity behind the wheel of the new Ford Figo last week and the reaction was overwhelmingly positive.

Michael Boneham, Ford India president and managing director, unveiled Ford's newest offering for India providing the first glimpse of the interior followed by a series of technical presentations outlining Figo's key attributes.

The group of dealers also had an opportunity to meet with several key executives behind the design and development of the new Figo, including Scott Strong, APA design director, and Anthony Hall, engineering director for Ford small cars.

Strong, providing details on the application of kinetic design to the interior and exterior of the new Figo, explained that while styling was key to the Figo, the goal of the Ford design team also was to provide a more substantial package offering more amenities than consumers were used to in this type of small car. He also highlighted the interior dimensions of Figo which are more substantial than any competitor in the sub-B segment.

"The new Figo simply isn't a small car," said Kishore Singh Gehlot, owner of four KS Ford dealerships in India. "The Figo looks impressive on the outside and it is very athletic and modern. Inside it is very elegant. Seat comfort was very good and with items like Bluetooth, interior storage power mirrors, the entire package simply offers more than customers have ever seen in a small car."

Styling drew high marks with dealers and many commented that Figo simply looks impressive from every angle – even in the rear view mirror.

Hall, provided the dealers with overview of the technical details of Figo including the new 1.2L petrol engine that Ford debuted for the Indian market. The new engine provides excellent throttle response and fuel efficiency and is designed to run with 88 RON petrol. He also explained the major improvements made to the chassis of Figo including steering and suspension more suited to Indian drivers.

"The overall feeling and vehicle dynamics are excellent," said Ashok Sachdev of Harpeet Ford, Delhi. "The petrol vehicle drives very well, handles very well, maneuvers very well and the steering it absolutely outstanding. "The Figo offers a complete package compared to all the competitors around. It is a very appealing interior with the new dashboard and space and the seats are very comfortable."

The launch of the Figo also will be supported heavily by a host of new programs available through dealerships including Quick Service and Roadside Assistance. The Quick Service programme provides faster service on normal maintenance by the dealer. Roadside Service, which Ford pioneered in the Indian market, provides 24-hour service for a period of two years after the sale.

Summing up the reactions of dealers, Bashir Babu Khan of Forture Ford, Hyderabad exclaimed "I think Figo is a great car. This is going to change the way people perceive the segment in India."

Courtesy: Ford India


Maruti (29) Maruti Cars India (28) Honda (27) Mahindra (20) Toyota (20) Bajaj Bikes (19) Tata (19) Mahindra India (18) Tata car (17) Toyota Cars (17) Toyota India (17) honda cars (17) Yamaha (16) Honda India (15) Ford Cars (13) Yamaha India (13) Audi Cars (12) Ford India (12) Honda Bikes (12) Volkswagen (12) Volkswagen India (12) Hyundai (11) bajaj india (11) Audi India (10) BMW (10) Hyundai Cars (10) Hyundai India (10) Mercedes-Benz India (10) Audi (8) BMW India (8) Skoda (8) Skoda Cars (8) Skoda India (8) Suzuki Kizashi (8) Tata nano (8) Nissan Cars (7) Nissan India (7) TVS Bikes (7) TVS India (7) Toyota Etios (7) chevrolet (7) Bajaj Discover (6) Bajaj Pulsar (6) Fiat Cars (6) Fiat India (6) Mercedes-Benz (6) Nissan Micra (6) Yamaha Super Bike (6) Ford Figo (5) Maruti Suzuki Ritz (5) maruti suzuki (5) Hero Honda (4) Honda Jazz (4) Volvo Cars (4) Audi Q5 (3) Bajaj Pulsar 135cc (3) Bajaj Pulsar 180cc (3) Fiat Grande Punto (3) General Motors (3) Honda City (3) Hyundai i20 (3) Jaguar car (3) Jaguar india (3) Maruti Splash (3) Mitsubishi Cars India (3) New Bikes India (3) Reva Electric (3) TVS Apache (3) Volkswagen Polo (3) Volvo India (3) suzuki bikes (3) suzuki india (3) world amazing cars (3) Amazing Bikes (2) Aston Martin (2) Audi A6 (2) Bajaj Pulsar 220cc (2) Chevrolet Cruze (2) Ducati (2) Ford Ikon (2) Honda CB1000R (2) Honda CBR1000RR (2) Honda Motorcycle (2) Hyundia i20 crdi (2) Kia (2) Land rover cars (2) Land rover india (2) Mahindra Mojo (2) Mahindra Renault Logan (2) Maruti Suzuki SX4 (2) Maruti WagonR (2) Porsche Panamera (2) Skoda Yeti (2) Suzuki Cars (2) TVS Jive (2) Upcoming Cars in India (2) amazing car photos (2) autocar awards 2010 (2) chevrolet spark (2) 2009 Cars (1) Affordable Cheap Bikes India (1) BMW Bikes (1) BMW Roadster Z4 (1) Bajaj Kawasaki Ninja (1) Bajaj Pulsar 150cc (1) Bajaj Pulsar 200cc (1) Bajaj Pulsar 300cc (1) Bajaj Pulsar LS (1) Bajaj Renault (1) Bajaj Renault Car (1) Bentley Cars India (1) Car Wallpapers (1) Cheap Cars India (1) Cheapest Bikes India (1) Cheapest Cars India (1) Chevrolet Aveo (1) Chevrolet Beat (1) Coming Soon Bikes India (1) Crazy Bikes (1) Fastest Bikes (1) Fastest Cars (1) Ferrari (1) Ford Fiesta (1) Gentex (1) Harley Davidson Bikes (1) Harley Davidson India (1) Harley Davidson Motorcycle (1) Hero Honda Achiever (1) Hero Honda Karizma (1) Hero Honda Splendor (1) Honda Accord (1) Honda Aviator (1) Honda Brio (1) Honda CB Unicorn Dazzler (1) Honda CBF Stunner (1) Honda CBR 150R (1) Honda CBR250R (1) Honda i10 (1) Hyundai Accent (1) Hyundai Santa Fe (1) KTM Bikes (1) Kinetic (1) Kinetic Flyte (1) Kinetic India (1) Lexus (1) Lexus Cars (1) Lotus Cars (1) Lotus Elise Purist (1) Low Cost Bikes (1) Low Cost Cars India (1) Mahindra Scorpio (1) Mahindra Stallio (1) Maruti Cervo (1) Maruti Zen Estilo (1) Premier (1) Rolls Royce (1) Royal Enfield Bikes (1) Salman Khan (1) Skoda Fabia (1) Skoda Laura (1) Suzuki SlingShot (1) TVS WEGO (1) Tata Safari (1) Tata Sumo Grande (1) Toyota Camry (1) Toyota Fortuner (1) Toyota Prius (1) Transparent cars (1) Upcoming Bikes India (1) Upcoming Cars in 2010 (1) Upcoming Cars in 2011 (1) Volkswagen Beetle (1) Volkswagen Passat (1) Volkswagen Phaeton (1) Yamah FZ1 (1) Yamaha SZ-R (1) Yamaha VMAX (1) car-bike awards 2010 (1) castrol (1) castrol india (1) cng cars india (1) concept cars (1) electric car india (1) hero honda pleasure (1) honda concept car india (1) hybrid cars (1) mahindra reva (1) maruti suzuki eeco (1) stylish new xylo (1) suzuki concept car r3 (1) suzuki mx2 bike (1) suzuki rm z250 bike (1) upcoming 2011 cars in india (1)
Related Posts with Thumbnails

Link Exchange