Tata Motors Unveiles Aria, Tata Venture, Tata Magic Iris & New Jaguar XJ @ Auto Expo 2010

The Tata Motors Group has unfolded the full scale of its product portfolio and the breadth of its technology capability with a display of 37 vehicles, from the Tata, Jaguar and Land Rover brands, at the Auto Expo 2010, which opened here today. Among them are three new Tata vehicles – the Tata Aria, the Tata Venture, the Tata Magic Iris – and the all new Jaguar XJ, which were unveiled by the Chairman of Tata Sons and Tata Motors, Mr. Ratan N. Tata.

In passenger vehicles, the Group's displays range from Jaguar luxury saloons and Land Rover SUVs to Tata Indigo Manza sedans, Tata Indica Vista hatchbacks, the Tata Safari, the Sumo Grande MK II, the Xenon XT, and two specially conceived Tata Nano cars. The Nano has been declared as the 2010 Indian Car of the Year (ICOTY). The Tata commercial vehicles range displays include a brand new Starbus platform, the Prima range of world standard trucks, CNG-fuelled truck pick-up vehicles, and a Winger-based special application.

The technology capability on show includes environment-friendly hybrid and electric powertrains, conventional engines with higher fuel efficiency, lightweight vehicle architecture, all contributing to reduction of greenhouse gas emissions, besides state-of-the-art drive technologies, latest infotronics, ultra-modern passenger comfort, safety and entertainment systems.

Speaking on the occasion, Mr. Tata said, "The range of Tata, Jaguar and Land Rover vehicles is representative of our technology base, and the direction our brands are taking in pursuing market opportunities. The Company is focused on meeting the full range of customer needs while being conscious of the environment."

The unveiling of the all new Jaguar XJ marks its India launch. The all-new Jaguar XJ brings a daring new spirit to automotive luxury, with a mix of striking design, breathtaking performance and engineering. The car was premiered worldwide in London in July 2009, and deliveries across the world are beginning this year. Bookings for India too have opened, and deliveries will begin from June 2010. Displays from Land Rover, the gold standard in 4x4s, include the Model Year 2010 Discovery 4 and the Range Rover Sport, which expand Land Rover’s 2010 product range in India.

The Tata Aria, to be launched in the second quarter of 2010, blends the functionality and comfort of a mid-range MPV with the all terrain assurance and premiumness of an SUV. Its unique design and construction makes it robust, elegant and comfortable. The interiors, with three rows of theatre style seating, present a luxurious world of premium features comprising 3D surround sound, dimming roof lamps, in-dash built in GPS, a state-of-the-art infotainment system, multifunctional steering wheel, dual air conditioning with automatic climate control and cruise control. Top-of-the-line safety features include 6 airbags and ESP, offered by an Indian OEM for the first time. Besides, the chassis frame comprising advanced hydro formed members, a stiffened body cage, and dual zone collapsible steering make the Aria one of the safest vehicles.

Its 2.2 Litre Direct Injection Common Rail (DICOR) diesel engine, delivering 140 PS power and 320 Nm torque, is mated, in the 4x4 option, with an all-wheel drive with torque on demand, which senses and distributes torque to the wheels in accordance with the terrain.

The less than 4 metre long Tata Venture, to be launched soon, has the footprint and maneuverability of a hatchback car, but the interior space of a utility vehicle comfortably accommodating 8 passengers and ample luggage space. The interiors, with a two-tone beige and black theme, are comfortable with dual heating ventilation and air-conditioning (HVAC) with roof-mounted ducts. A glasshouse effect with plug-in windows for second row passengers makes it distinctive. Driver comfort has been addressed with power steering, power windows, reverse parking aid, keyless entry with engine immobiliser and rear wipers. Safety features include collapsible steering and side impact beams.

It is powered by a 1.4 Litre turbo diesel engine delivering 70 PS power, with best in class fuel efficiency among diesel MPVs. The Tata Venture will be available in 5, 6, 7 and 8-seater options in 3 row front facing configuration.

The Tata Magic Iris, to be launched this year, is for public transportation, offering safer and more comfortable mobility for those who depend on three-wheelers. Its spacious car-like cabin can comfortably seat four passengers – three at the back and one in the front beside the driver. With its car-like on-road stability and sheet metal roof it provides car-like safety.

The 611-cc water cooled diesel engine, backed by a 10-litre fuel tank, is capable of running larger distances with a top speed of about 55 kmph and yet higher engine life. With its bouquet of features, the Tata Magic Iris will be the ideal small passenger carrier which will upgrade both the quality of public transportation and also the income of their owners.

The recently unveiled 10-to-75 tonne, 150-to-560 PS Prima range of trucks, trailers and special applications has set new benchmarks in India and matches the best in the world in its power, speed, carrying capacity and trims. The range comprises 10 major variants of tractor-trailers, rigid trucks, tippers, mixers and cranes, and special applications. Besides India, it has already been introduced in South Korea, where it has won the prestigious Grand Prize of 2009 Good Design Selection of Korea recognising its excellence in design, functionality, quality and safety.

While expanding its portfolio, the Group is focusing on environment-friendly technologies. Jaguar's lightweight vehicle architecture, Land Rover's e_TERRAIN TECHNOLOGIES SERIES, the Nano with the lowest CO2 emission among Indian cars, the Indica Vista EV, to be launched this year, the hybrid Starbus and existing CNG/LPG powered Tata passenger and commercial vehicles are all representative of how the Group is pursuing the goal of reducing greenhouse gas emission and usage of conventional fuels for a low-carbon world.

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Courtesy: Tata Motors Group

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